Archive for the ‘Advertising’ Category

Changing the conversation

Posted: 10:48 am on 6th March 2015

“If you don’t like what’s being said,” ad-man Don Draper once told a prospective client, “change the conversation.” Joe Hockey seems to be taking a leaf out of the Mad Men playbook. At your expense, of course. According to a recent Fairfax Media article, the Treasurer thinks the Australian public has insufficient reformist zeal. To counter this disastrous situation, he is about to embark on a $650,000 attempt to “convince people of the need”…

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Nasty Neighbours

Posted: 8:17 am on 23rd February 2015

It seems that friendliness and empathy are the à la mode topics at the Australian Reseach Council for 2015. Never one to be partisan though, the ARC obviously feel that in light of their forage into renaissance Italian mates and a quest for compassion, the scales of Lady Justice were balanced unevenly in favour of good vibes. To remedy this, they’ve granted $182,600 to learn about the negative aspects of being…

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Higher education advertising campaign doubles in cost

Posted: 10:27 am on 28th January 2015

Government advertising costs have always been one of WasteWatch’s bugbears. Finally,  it seems we’re not alone! Last week Fairfax Media broke the news that the federal government’s higher education advertising campaign is set to cost taxpayers twice as much as previous estimates: “The total budget for the campaign was revealed by Auditor-General Ian McPhee following complaints by independent Senator Nick Xenophon and Labor’s higher education spokesman, Kim Carr. The Department of…

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The Rocks’ make-over

Posted: 3:00 pm on 30th July 2014

Remember when WasteWatch told you about Sydney’s Rocks district’s $280,000 make-over? Just two and a half months after that original contract, which was to create some “style guidelines” and an “identity system” for the district, another contract worth nearly $200,000 was awarded to another company “to deliver a long term vision and ideas for refreshing The Rocks, Sydney.” Is this supposed to be different from the first contract? Or did the…

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$150,000 local government videos

Posted: 11:10 am on 7th July 2014

The CIS has long been a supporter of strengthening local government, looking forward to “this Tocquevillian vision of a free people organising its own local affairs in autonomy,” in the words of former CIS research fellow Dr Oliver Marc Hartwich. However, there’s a difference between de Tocqueville, and making videos. Every year since 1986 the federal government has handed out a bunch of National Awards for Local Government. These are all…

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$70,000 infrastructure video

Posted: 5:27 pm on 24th June 2014

Remember the ATO’s recent $50,000 video on the cash economy? WasteWatch could barely keep its eyes open, and yet, at the time of writing, the video had received nearly 6,000 hits on YouTube. And that certainly puts a Department of Infrastructure and Regional Development video to shame. See, the Department recently spent about $70,000 of taxpayer money producing a YouTube clip detailing the Abbott government’s infrastructure spending, according to a recent estimates hearing in…

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Balloon-mania

Posted: 4:00 pm on 14th May 2014

Sydney WasteWatchers will be familiar with Darling Harbour and its recent infestation of balloons. These enormous 20-foot high balloons on the sides of random buildings—which spell out various imperatives like EAT, DANCE, or SHOP—are one manifestation of Darling Habour’s new “inflatable brand identity,” courtesy of international brand consultancy Interbrand. According to David Storey, the general manager of the Sydney office of Interbrand: This isn’t just about a new brand identity,…

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The ATO redoubles its efforts

Posted: 4:30 pm on 23rd April 2014

WasteWatch has already told you all about the Australian Taxation Office’s long and proud YouTube history, including its recent attempt to beat Leonardo DiCaprio to an Oscar. It seems the ATO hasn’t taken the hint from its shut-out at this year’s Academy Awards. It recently forked out nearly $50,000 of your money for this rip-snorter of a video on the cash economy, hosted by television presenter David Koch. Melanie Perkins,…

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What price for reaffirmation?

Posted: 10:48 am on 25th March 2014

The Australian Taxation Office is at it again. WasteWatch has previously brought to your attention the ATO’s desperate attempts to beat Leonardo DiCaprio to an Oscar. Now it seems they’re spending your money on ‘reaffirmation’. WasteWatch has uncovered a contract between the ATO and market research company Colmar Brunton worth nearly $35,000. The contract is for “concept testing research for the ATP/Project Wickenby joint advertising campaign”. Project Wickenby, set up…

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More logo-mania!

Posted: 9:13 am on 3rd March 2014

WasteWatch’s recent post on the half-a-million-dollar AIS logo caught the attention of a few undercover WasteWatch agents. According to these sleuths, the AIS saga isn’t nearly as uncommon as the Australian taxpayer might wish. For example, the new(ish) Centrelink logo — replaced during the Rudd-Gillard government’s tenure — cost over $4.6 million of your money. And if that wasn’t enough, there’s more. Remember the $6.6 million of your money spent…

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