Archive for the ‘Advertising’ Category

It’s never too early for advertising

Posted: 10:17 am on 20th February 2014

After the federal election last year, WasteWatch brought you the news that the new Coalition government would not only retain the Rudd Government’s tobacco tax increase, but would brag about it too. Now it seems the Coalition has branched out. Not only do they advertise tax increases, they also advertise policies that don’t exist yet. According to the Sydney Morning Herald, the Department of Finance has recently signed a $211,000…

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New AIS logo costs $500,000

Posted: 10:19 am on 11th February 2014

Government expenditure on Australian sport is a familiar demon for WasteWatch. This latest example of sports waste almost outdoes all the others though. It turns out the Australian Institute of Sport has spent half a million dollars of taxpayer money on five little squiggly lines. Don’t worry though, because these five little squiggly lines constitute the “dynamic” new logo of the AIS, and, according to Australian Sports Commission head Simon…

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Corporate welfare is alive and well

Posted: 1:56 pm on 10th February 2014

Remember last year when Tony Abbott decided to sweeten the tone of federal politics by investing $16 million in Cadbury’s Tasmanian operations? It turns out the Tasmanian government is anxious not to be left behind when it comes to corporate welfare. But Lara Giddings and her cabinet appear to have slightly different tastes from Mr Abbott. The Tasmanian government has recently decided to spend $100,000 of taxpayer money on advertising…

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An Oscar for the Australian Taxation Office?

Posted: 12:56 pm on 10th January 2014

A while ago now, WasteWatch brought you the news that you, dear reader, were subsidising Baz Luhrmann’s The Great Gatsby to the tune of $80 million. It seems the federal government’s taste for film hasn’t abated with the new year. It’s just broadened its horizons. Just before Christmas last year, a $30,000 contract appeared for a lucky Canberran studio for the “development of two animated YouTube videos” on behalf of……

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$110k advertising for taxes

Posted: 8:59 am on 29th November 2013

Earlier this year, WasteWatch brought you news of the $5.5 million of your money spent advertising the Schoolkids Bonus, which was automatically paid to recipients of the Family Tax Benefit A anyway, and the $8 million advertising campaign to tell Australians that the Childcare Rebate was not means-tested. Now the Coalition has racked up its first tax advertising campaign. Before the recent federal election, the Rudd government announced a massive…

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$120k for National Telework Week

Posted: 8:58 am on 4th November 2013

Ever heard of National Telework Week? No, neither had WasteWatch. Until today. Apparently, telework is where a person works from a place other than an office, and uses technology to stay in touch with the office. The technology can range from phone calls, to Skype, to formal videoconferencing. So remember that bloke at your local cafe who monopolises an entire 6-person table with his laptop and manila folders, loudly answers…

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Binge drinking at a One Direction concert?

Posted: 10:35 am on 30th October 2013

Tackling binge drinking seems to be all the rage right now. Recently, WasteWatch brought you news of the lucky Perth market research company that received $451,000 to conduct ‘formative research’ on binge drinking. But the government expenditure doesn’t stop there. The Australian National Preventative Health Agency has recently signed a contract with a Surfers Paradise company, wonderfully called Outdoor Revolutions Pty Ltd. Putting to one side those latent fears of…

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$60k to ‘run that town’

Posted: 9:18 am on 23rd October 2013

Earlier this year, WasteWatch brought you news of a popular mobile app from the Australian Bureau of Statistics, which you paid for, whether you wanted to or not. The game is called “Run That Town,” and it lets punters take control of any neighbourhood in Australia, and make planning decisions based on 2011 Census information. Mr Bumbles-in-training are rewarded with ticker-tape parades, or chased out of town by a lynch…

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Get paid to walk in Boroondara!

Posted: 4:11 pm on 9th October 2013

Recently, WasteWatch brought you the news of the Federal Government funding yet another obesity report at a cost of $80 000 to the Australian taxpayer. Now it seems government has decided to do something about the problem. And no prizes for guessing what that response involves: throwing more money at the issue! Back in 2012, Boroondara Council in Melbourne’s eastern suburbs received $375 000 from the Australian taxpayer as part…

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$63 000 of confusing change

Posted: 4:27 pm on 8th October 2013

Change is afoot at the former Department for Industry, Innovation, Climate Change, Science, Research and Tertiary Education, but those in charge seem to think Salvador Dali is their patron saint, taking to heart his command that “what is important is to spread confusion, not to eliminate it.” Two weeks before the recent Federal election, DIICCSRTE signed a contract with professional networking website LinkedIn. For a mere $52 000 of taxpayer…

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