Posted: 3:37 pm on 26th July 2013

As part of the Government’s Cyber Safety campaign, the Australian Communications and Media Authority (ACMA) has started a new campaign to teach kids and parents how to use the internet safely. The campaign is called Cybersmart,

Designed to support and encourage participation in the digital economy by providing information and education which empowers children to be safe online.

I’m sure many parents haven’t even heard of the campaign Cybersmart, let alone learnt anything from its information sources.

But even if you think the government can successfully teach its citizens about how to use a resource they already use every day, you couldn’t pick a more ludicrous means of getting the message out.

AusTender documents reveal ACMA spent $23,428 to print paper sticky notepads for the digital safety program.

Not only that, the tender recipient’s website says that its products are all 100% carbon-neutral.

Since this is supposed to be a Cyber Safety campaign, maybe somesort of electronic promotion would be more appropriate. We are, as tech nerds like to say, moving toward a ‘paperless’ society.

But in the dinosaur land of government, common sense is not so common.

Michael Teal says:

Have you looked into the training that it provides many schools regarding students and the internet? I believe they also take part and promote educational learning through online systems. Isn’t that paperless?

Or do these points not support your complaint?

Taxi watch | CIS Waste Watch says:

[…] in second, with just over $4.1 million, while the Australian Communications and Media Authority (of carbon-neutral sticky notepad fame) claims the bronze medal, spending just over $1 […]

Adebayo says:

I worry when teachers start rlnliog out the it’s not my role comment when they are asked to be a part of something new, or when it looks like there might be work involved. What I notice at my school is that there are significant issues that arise for Pastoral Coordinators in action, regarding appropriate and inappropriate use of technology. In some cases the students are unaware of the legal ramifications of posting sledging comments online, or in one case, of forwarding around indecent material. If the whole school can take interest in education students about proper use, then the workload is spread and hopefully the students get a better, overall experience and education. I like the closing thoughts of your post Mike, should have an emphasis on developing students who are aware of the benefits and dangers of the online world, and can make responsible decisions when encountering inappropriate content or communications and I also agree that this should be one of the key roles of educational institutions in the 21st Century, but I wonder if it is like an unrealistic goal, can teachers ever get there?

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