As part of the Government’s Cyber Safety campaign, the Australian Communications and Media Authority (ACMA) has started a new campaign to teach kids and parents how to use the internet safely. The campaign is called Cybersmart,
Designed to support and encourage participation in the digital economy by providing information and education which empowers children to be safe online.
I’m sure many parents haven’t even heard of the campaign Cybersmart, let alone learnt anything from its information sources.
But even if you think the government can successfully teach its citizens about how to use a resource they already use every day, you couldn’t pick a more ludicrous means of getting the message out.
AusTender documents reveal ACMA spent $23,428 to print paper sticky notepads for the digital safety program.
Not only that, the tender recipient’s website says that its products are all 100% carbon-neutral.
Since this is supposed to be a Cyber Safety campaign, maybe somesort of electronic promotion would be more appropriate. We are, as tech nerds like to say, moving toward a ‘paperless’ society.
But in the dinosaur land of government, common sense is not so common.
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