WasteWatch has already brought you news of the lucky Perth company paid to conduct ‘formative research’ on the Australian drinking culture.
Also, a Surfers Paradise company recently got some of your money to screen anti-binge drinking ads at One Direction concerts, as part of the ‘Be the Influence’ campaign.
But it seems Australians are still drinking more than their government thinks is really necessary.
The next wave of Canberra’s assault on binge drinking was announced recently: the ‘Be the Influence’ website is to be updated.
Well, that’s sure to fix that problem.
Charging the taxpayer a cool $31,125 for the website ‘refresh’, the government no doubt wishes to move beyond its teenybopper base, and target those Gen Ys who are guzzling booze like its going out of fashion, while playing games on the internet (possibly even the ABS’ own ‘Run That Town’ game!)
WasteWatch eagerly awaits the next step in what is proving to be a long, drawn-out battle.
What would Bob Hawke have made of it all, WasteWatch wonders?
William Shrubb, Research Assistant, WasteWatch
Leave a Reply
Please note we will only be posting selected comments.