Posts Tagged ‘advertising’

Changing the conversation

Posted: 10:48 am on 6th March 2015

“If you don’t like what’s being said,” ad-man Don Draper once told a prospective client, “change the conversation.” Joe Hockey seems to be taking a leaf out of the Mad Men playbook. At your expense, of course. According to a recent Fairfax Media article, the Treasurer thinks the Australian public has insufficient reformist zeal. To counter this disastrous situation, he is about to embark on a $650,000 attempt to “convince people of the need”…

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Higher education advertising campaign doubles in cost

Posted: 10:27 am on 28th January 2015

Government advertising costs have always been one of WasteWatch’s bugbears. Finally,  it seems we’re not alone! Last week Fairfax Media broke the news that the federal government’s higher education advertising campaign is set to cost taxpayers twice as much as previous estimates: “The total budget for the campaign was revealed by Auditor-General Ian McPhee following complaints by independent Senator Nick Xenophon and Labor’s higher education spokesman, Kim Carr. The Department of…

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Cannes the ATO win a prize this time?

Posted: 8:51 am on 27th January 2015

They’re tenacious, you’ve got to give them that. See, the Australian Taxation Office has obviously just begun yet another campaign to set the cinematic world alight. Remember their first $30,000 animated effort? Or their second $50,000 effort, including a rip-snorter of an interview about the cash economy with ATO Senior Assistant Commissioner Michael Hardy? Well, it seems like ATO videos, like the Punic Wars, come in threes. Details about this latest…

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The Rocks’ make-over

Posted: 3:00 pm on 30th July 2014

Remember when WasteWatch told you about Sydney’s Rocks district’s $280,000 make-over? Just two and a half months after that original contract, which was to create some “style guidelines” and an “identity system” for the district, another contract worth nearly $200,000 was awarded to another company “to deliver a long term vision and ideas for refreshing The Rocks, Sydney.” Is this supposed to be different from the first contract? Or did the…

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Advertising in WA

Posted: 9:00 am on 8th July 2014

The West Australian Auditor-General’s office has just released a report about Government Funded Advertising. Among the fun facts to emerge was the news that our western cousins spent “at least $45 million” of taxpayer money on media places for government advertising campaigns in just two years. However, that doesn’t cover the cost of developing the campaigns. The report estimates these development costs at about 30% of the final figure, which means the total cost to…

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$150,000 local government videos

Posted: 11:10 am on 7th July 2014

The CIS has long been a supporter of strengthening local government, looking forward to “this Tocquevillian vision of a free people organising its own local affairs in autonomy,” in the words of former CIS research fellow Dr Oliver Marc Hartwich. However, there’s a difference between de Tocqueville, and making videos. Every year since 1986 the federal government has handed out a bunch of National Awards for Local Government. These are all…

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Balloon-mania

Posted: 4:00 pm on 14th May 2014

Sydney WasteWatchers will be familiar with Darling Harbour and its recent infestation of balloons. These enormous 20-foot high balloons on the sides of random buildings—which spell out various imperatives like EAT, DANCE, or SHOP—are one manifestation of Darling Habour’s new “inflatable brand identity,” courtesy of international brand consultancy Interbrand. According to David Storey, the general manager of the Sydney office of Interbrand: This isn’t just about a new brand identity,…

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The ATO redoubles its efforts

Posted: 4:30 pm on 23rd April 2014

WasteWatch has already told you all about the Australian Taxation Office’s long and proud YouTube history, including its recent attempt to beat Leonardo DiCaprio to an Oscar. It seems the ATO hasn’t taken the hint from its shut-out at this year’s Academy Awards. It recently forked out nearly $50,000 of your money for this rip-snorter of a video on the cash economy, hosted by television presenter David Koch. Melanie Perkins,…

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What price for reaffirmation?

Posted: 10:48 am on 25th March 2014

The Australian Taxation Office is at it again. WasteWatch has previously brought to your attention the ATO’s desperate attempts to beat Leonardo DiCaprio to an Oscar. Now it seems they’re spending your money on ‘reaffirmation’. WasteWatch has uncovered a contract between the ATO and market research company Colmar Brunton worth nearly $35,000. The contract is for “concept testing research for the ATP/Project Wickenby joint advertising campaign”. Project Wickenby, set up…

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$110k advertising for taxes

Posted: 8:59 am on 29th November 2013

Earlier this year, WasteWatch brought you news of the $5.5 million of your money spent advertising the Schoolkids Bonus, which was automatically paid to recipients of the Family Tax Benefit A anyway, and the $8 million advertising campaign to tell Australians that the Childcare Rebate was not means-tested. Now the Coalition has racked up its first tax advertising campaign. Before the recent federal election, the Rudd government announced a massive…

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