Posts Tagged ‘The Rocks’

The Rocks’ make-over

Posted: 3:00 pm on 30th July 2014

Remember when WasteWatch told you about Sydney’s Rocks district’s $280,000 make-over? Just two and a half months after that original contract, which was to create some “style guidelines” and an “identity system” for the district, another contract worth nearly $200,000 was awarded to another company “to deliver a long term vision and ideas for refreshing The Rocks, Sydney.” Is this supposed to be different from the first contract? Or did the…

read more…

Balloon-mania

Posted: 4:00 pm on 14th May 2014

Sydney WasteWatchers will be familiar with Darling Harbour and its recent infestation of balloons. These enormous 20-foot high balloons on the sides of random buildings—which spell out various imperatives like EAT, DANCE, or SHOP—are one manifestation of Darling Habour’s new “inflatable brand identity,” courtesy of international brand consultancy Interbrand. According to David Storey, the general manager of the Sydney office of Interbrand: This isn’t just about a new brand identity,…

read more…