“If you don’t like what’s being said,” ad-man Don Draper once told a prospective client, “change the conversation.”
Joe Hockey seems to be taking a leaf out of the Mad Men playbook.
At your expense, of course.
According to a recent Fairfax Media article, the Treasurer thinks the Australian public has insufficient reformist zeal.
To counter this disastrous situation, he is about to embark on a $650,000 attempt to “convince people of the need” for tax reform, in a spending blitz unveiled at a recent Senate estimates committee hearing.
Assistant Minister for Education and Training, Senator Simon Birmingham, claims that the blitz is “more an engagement strategy than an advertising campaign,” but New South Wales Labor Senator Sam Dastyari said:
Joe Hockey is bribing the Australian people with half a million bucks of their own money. It looks like the Mad Men of the Abbott government have asked the Mad Men of the Australian advertising industry to pitch their tax ideas.
The blitz follows hot on the heels of the news that the federal government’s higher education advertising campaign is going to cost taxpayers twice as much as expected.
It doesn’t matter who is in government this advertising game never stops, the taxpayer well never seems to run dry.
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