Posted: 1:59 pm on 16th May 2013

Australia has compulsory voting and the penalty for not voting is a nominal fine.

But this hasn’t stopped the government announcing spending $7.3 million on a ‘Pre-election Enrolment Stimulation and Information Campaign’, to remind everyone that it is easier to vote now than ever before.

Pre-election Enrolment Stimulation and Information Campaign

And if the $8 million the government is spending advertising the fact that the Child Care Rebate is not means tested was not enough, the government is also spending $10 million in the lead up to the election to ‘inform Australians about the benefits of Medicare and health related services…’.

All this advertising spending in an election year begs the question: what is the government really advertising?

Medicare - Communications Campaign

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